You already know your blog is not alone out there. You have plenty of company, or competition, if you prefer.
The number of blogs as of 2016 is staggering. I will not quote the estimated number because it can only serve to discourage you. For the sake of awareness, we are talking about multi millions.
Instead of feeling overwhelmed by these numbers, you should know that you can successfully compete by following a few time-tested strategies.
Here are 5 tips which will improve your chances of coming out ahead in this tough competitive arena. As you implement these tips, you must maintain a winning mindset.
1. Be Creative in Your Search for Uniqueness
You are a person of unique possibilities. There's no one else like you in the whole world. This is your competitive edge. Be creative and find a way to express your unique personality in your blog.
Make sure your blog reflects who you are. Do not make the mistake of imitating someone else's style, or slant used in their blog.
People will be attracted to who you are, and what you are. Let your uniqueness shine through.
2. Be Yourself
So many new bloggers fall into the trap of imitating a successful blogger. Let your guard down, be vulnerable, and just be yourself.
Talk to your audience as you would talk to your best friend. Imagine you are talking to a single person. Share what interests you. Express your opinion, even if it goes contrary to the accepted wisdom. Your audience will appreciate your candid even if they do not agree with you.
And do not forget the vast amount of knowledge you possess, especially on a subject that interests you a lot. You have probably done years of reading and research on the subject.
By being open and honest, you will connect with your audience. Your personality will shine through.
3. Showcase Your Originality
Investigate what the competition is doing by searching for blogs in your niche. Observe what they are doing, and how they are doing it.
Use this information to come up with your own approach, your unique slant on similar, or even the same information. But you can make it yours by adding your spin, your special point of view.
As you study competitive blogs, you may have flashes of insight as to how you can do the same things better, so providing special value to your readers.
Your originality will set you apart from the competition.
4. Publish Quality Content
Avoid the temptation to lower your quality standards in order to publish more and more blog posts.
A popular approach to this issue is to go for the "epic blog post," containing a couple of thousand words.
The problem I see with these long posts is that people's attention span these days make it unlikely that many readers will wade through that much verbiage.
My recommendation would be to focus on the concept of one-problem-one-solution. You can usually offer this information in 500 to 600 words which many people will quickly scan anyway.
5. Solve Their Problem
Most people will come to your blog in search of specific information. They want help in solving a specific problem they are struggling with.
Focus on how to make your blog better. Provide your readers your unique solution. They will be grateful to you. They will remember you. And they will become an ardent follower of your blog.